The core idea
Bonds trade below par when investors require a return greater than the bond's coupon can provide at a par price, or when credit and liquidity concerns reduce its value.
What is happening underneath
The discount allows capital appreciation toward redemption value if the issuer pays as promised.
How investors should read it
A low price is therefore not automatically evidence of a bargain; it can reflect higher required compensation for risk.
The same market move can carry different information depending on which maturity, issuer and risk premium is changing. Read the question together with the underlying concepts rather than treating one price move as a universal signal.